NBC Left Field is a short documentary unit established by NBC News in 2017. The project team set out to create a number of new series geared towards social media platforms and bridge the gap between audiences and journalists. One of these series, Tag, strives to engage with its viewers and create loyal followers by crowdsourcing their video topics.
Topic: Social Media
How Civil Beat’s Civil Café Facilitates Community Dialogue and Discussion Through Public Meetups
Civil Beat’s Civil Café series convenes influencers and knowledge experts to debate and discuss important Hawaii issues in front of an active and engaged audience. Most discussions are moderated by a Civil Beat editor or reporter, and cover timely and topical issues complementary to Civil Beat reporting like climate change, legislative issues, and economic welfare.
Cultivating Local News Communities with Facebook Groups
NewsU: Facebook Groups are an exciting way to build communities, especially on the local level. Facebook Groups remain an effective way to interact with audiences and share meaningful stories. But how do you start? What makes for a good Facebook group? What pitch can you make for resources? How can you involve your business side and journalists outside of the social media team in managing it? This webinar discusses best practices in starting a topical Facebook group, how to involve your newsroom and how to keep the conversation going.
Reimagining Journalism In a Post-Truth World
In a world of “alternative facts” and “post-truth” politics, producing public-interest journalism is more important than ever—but also more complex. This book examines how journalism is evolving to meet the demands of the digital media ecosystem, where lies often spread faster than truth, and where modern news consumers increasingly expect journalism to be a conversation, not a lecture.
How The Dallas Morning News Builds Subscriber Loyalty With a Facebook Group
The Dallas Morning News has created a Facebook Group for its subscribers. It’s a way to grow loyalty among those who pay for its journalism and give them more direct access to the paper’s journalists and editors. Members of the group also get exclusive benefits such as tickets to events and other perks … In this issue, we’re looking at how the Morning News built its subscriber group and how the newsroom and marketing departments collaborate to run it.
‘Latinas in Journalism’ Leverages Social Media to Create Community, Open Doors
When it comes to hiring and promoting Latinas in newsrooms, the powers that be often blame a lack of progress on their inability to find enough candidates with the requisite qualifications, also known as the “pipeline” problem. As a response, Dallas-based former television reporter Rebecca Aguilar launched a Facebook page called “Latinas in Journalism.” Within four hours of its November launch, the page got 200 members. Within three days, it was up to 1,000. Today, it has almost 1,400 members and more joining daily.
After a Decade, It’s Time to Reinvent Social Media in Newsrooms
It’s time to rethink the newsroom social media team: its structure, mission, responsibilities and skillsets. In this strategy study, the American Press Institute, in conjunction with a fellowship awarded by the Knight Visiting Nieman Fellowship program, examines a reimagined social media team that refocuses its efforts on urgent issues impacting today’s media.
How PRI Hears and Raises Immigrant Voices Through the ‘Global Nation Exchange’
Public Radio International (PRI) launched the reporting project Global Nation in 2012 to cover the “real-world stories of immigrants in the United States—their challenges, successes and how uneven US immigration laws affect their lives.” PRI then created the Global Nation Exchange to foster discussion between immigrants and help ground editorial decisions in what was most important to them.
Facebook Groups
We chatted with Angilee Shah and Hannah Wise about Facebook groups. How can journalists use Facebook groups to connect with their communities? When’s the right time? How should people be invited? How do conversations get moderated? What are the success metrics?
How Vox Built and Sustained a Facebook Community for Obamacare Enrollees
In November 2016, Vox started a Facebook group called What’s Next? A Community for Obamacare Enrollees by Vox. Vox focused on inviting people who rely on the Affordable Care Act for health insurance coverage and who weren’t sure what the 2016 election — and Republicans’ promises of repeal — meant for them. It was later renamed to “VoxCare.”
The News Is Served: A Practical Framework for Newsrooms to Better Engage Niche Community Groups
For so long journalists held a monopoly on attention and information. That time is over; we all know this. What’s just beginning is an era when journalism can redefine itself as something of people, not about them. … How can we serve our neighbors and our world? By involving them in the process from start to finish; by focusing on them. We have to know who they are, what they value, and how they consume information. And we have to demonstrate that we know these things by bringing the stories to them where they are.
Local Journalism in the Pacific Northwest: Why It Matters, How It’s Evolving, and Who Pays For It
Based on detailed, in-depth interviews with 12 editors, reporters, and a leading communications scholar based in the region, this paper shines a spotlight on the practice of local journalism in the Pacific Northwest.