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Topic: Social Media

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1-4 of 4 total Lightning Chats

Strategies for Facebook Groups

GateHouse Media, Hannah Wise, Lauren Katz, Penny Riordan, The Dallas Morning News, Vox | June 2019

As a news organization, when should you consider creating a Facebook group, and what could the focus of the group be? Once you have one, how do you recruit and admit members? How (and how much) should you moderate conversation? And how will you measure the success of your efforts? Join Lauren Katz of Vox, Penny Riordan of GateHouse Media, and Hannah Wise of Dallas Morning News to find out.

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Finding Your Social Media Voice

Brandon Echter, Brian Manzullo, Detroit Free Press, Science Friday | June 2019

How can you find the right voice or tone to use on your organization’s social media accounts? How can you show personality but also be appropriate when discussing different types of content? And how can you keep your voice consistent when multiple team members are posting and responding? Join Brandon Echter from Science Friday and Brian Manzullo from the Detroit Free Press to find out. 

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Engaging Audiences, Battling Misinformation: The Social Media Dilemma for News Outlets

Adriana Lacy, Jake Wasserman, Madeline Faber, Sara Aniano | December 2023

In this Lightning Chat, we discussed the challenges posed to journalists by the platforms and strategies for how newsrooms can think differently about serving their audiences online.

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Think Before You Post: How to build trust — and avoid parachuting — in online communities

Amanda Siberling, Beatrice Forman, Elie Levine, Morgan Sung, Vaughn Johnson | June 2024

Our panel of digital culture experts explains what extractive reporting looks like in online spaces, how to avoid it, and how you can leverage relationships with moderators and creators to authentically tell stories.

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About Gather

Gather is a collaborative project led by the Agora Journalism Center, the gathering place for innovation in communication and civic engagement, at the University of Oregon’s School of Journalism & Communication.

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This project is funded by grants from the John S. and James L. Knight Foundation, the Democracy Fund, and the News Integrity Initiative.

 

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