How can membership programs help news organizations build and reward loyalty? What can we do to celebrate and build relationships with our most committed users? Join Emily Goligoski of Membership Puzzle Project, Matthew Peterson of The Atlantic, Caroline Kitchener of The Atlantic, and Gracie McKenzie of The Atlantic to discuss it.
Lightning Chats
3rd open chat on COVID-19
In the third open COVID-19 chat hosted by Joy Mayer, participants discussed one process for virtual events, how higher-ups need to set the tone for supporting staff right now, how journalists are taking on responsibilities not traditionally part of the job, and more.
Lessons from a Sustainable Local News Startup
How do you sustain digital local journalism beyond the nation’s big cities? Ask Richland Source. Launched nine years ago in America’s rust belt, Richland Source has earned its reputation as one of the strongest local news services rooted in “flyover country.” How did they do it?
Best Practices for Texting with Your Audience
During this Gather Lightning Workshop, attendees collaborated on a document that you can take back to your newsroom, including lessons learned from journalists who have incorporated texting as a regular part of their work.
Engagement at the Texas Tribune
We talked engagement at the Texas Tribune. Alex Samuels, community reporter, talked about how the Texas Tribune works to engage its statewide audience around government, policy and politics.
OJA Finalists (SCPR + WITF)
Join this special hour-long chat with two finalists in the first-ever ONA Gather Award for Engaged Journalism! Ashley Alvarado will talk about Southern California Public Radio’s engagement work nominated under the “Portfolio” category, and Cara Williams Fry and Lisa Wardle will dive into WITF’s nominated project, “Three Mile Island Accident’s 40th Anniversary.”
Network mapping: Steal this marketing strategy to design your engagement outreach
Learn how Bridget Thoreson of INN, Katherine Nagasawa and Jennifer Hack Wolf applied this simple exercise to their own reporting at WBEZ in Chicago and The Beacon in Kansas City after participating in a Hearken-led training through Election SOS in 2020.
Why project management is key to your success — even if it’s not in your job title
In this Lighting Chat, the panel of experts identify and talk about all the ways in which you’re probably project managing — even if it’s not in your job title — and learn tools and best practices to support your work.
Community Information Needs
We chatted on finding and filling local information needs: How do you find out what your community needs to know? How do you identify information gaps? And once you’ve found them, how does that knowledge play into what you decide to cover? Join the discussion with Ben DeJarnette of Bridgeliner, Jesse Hardman of The Listening Post, and Mariko Chang of Civil Beat.
Moving Events Online During COVID-19
Tony Federico, technical director at KPCC/LAist, has been helping the newsroom pivot from in-person events to online events. He’s swamped (and may have to reschedule if Friday’s events demand it) but is happy to take questions from Gather about how they’re making it work. Based on what Ashley Alvarado says, Tony sounds like the guy the rest of us wish we had on hand to make our ideas happen.
Changing the Face of News
Agora Journalism Center’s Regina Lawrence leads the conversation with Alexandra Smith of The 19th and Women Do News’s Angilee Shah and Jareen Imam about bridging the gender gap in the journalism industry and reporting inclusively on gender, politics, and policy.
Nextdoor for Journalists
You might use Nextdoor to keep up with neighborhood crime, gossip and lost pets. But have you used it as part of your journalism? In this video chat hosted by Beth O’Malley of St. Louis Post-Dispatch and Joe Lanane of Community Impact Newspaper, we’ll talk about how journalists are using Nextdoor and what they can learn by experimenting on platforms that are new to them.