Parse.ly is a web metrics and analytics platform designed to help companies “understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. Reviews from TechCrunch, New York Observer, and ZDNet.
Resources
How They Did It: ProPublica’s Engagement Journalism
ProPublica is well aware of the benefits — and impact — of crowdsourcing. It landed a story about US President Donald Trump having sold condominiums to his own son at big discounts, avoiding the usual taxes, because a reader tipped them off after digging into Trump disclosure documents that ProPublica shared. GIJN’s program coordinator Eunice Au spoke with ProPublica’s deputy editor of engagement, Terry Parris Jr., about the nonprofit newsroom’s strategy in encouraging reader and community participation in its stories. Another view from MediaShift.
Mapping Information Ecosystems to Serve Local News Needs
A media desert is geographic area that is lacking access to fresh, local news and information. This condition may be a result of a lack of content, access, language barriers and other issues. This guide focuses on asset-based framework, digital ethnography, and geomapping tools to address ecosystems that are lacking news and information, and how to appropriately assess and fulfill local news needs.
Digital First Responders: How Innovative News Outlets are Meeting the Needs of Immigrant Communities
The Center for Community Media studied news outlets serving immigrant communities for models of growth and innovation. The cross-currents that have battered community media outlets across the nation threaten their sustainability. This report captures the interviews and surveys of more than 150 people in 30 states to identify outlets that are in the vanguard in radio, broadcast, print, and digital.
Impact Tracking Guide
Solutions Journalism Network Audience Impact Tracking Guide can help your newsroom articulate and track the impact you intend to generate among audiences and communities with solutions journalism stories.