Driving through Alabama on Presidents’ Day, Facebook founder Mark Zuckerberg swung by the newsroom of the Selma Times-Journal. In a post to his 86 million followers Monday night, he thanked journalists for their efforts to “surface truth” and “keep their communities informed.” Zuckerberg’s post comes on the heels of his nearly 6,000-word manifesto that offered an ambitious vision for Facebook’s global role. This welcome change of direction couldn’t come at a more critical time.
When it comes to hiring and promoting Latinas in newsrooms, the powers that be often blame a lack of progress on their inability to find enough candidates with the requisite qualifications, also known as the “pipeline” problem. As a response, Dallas-based former television reporter Rebecca Aguilar launched a Facebook page called “Latinas in Journalism.” Within four hours of its November launch, the page got 200 members. Within three days, it was up to 1,000. Today, it has almost 1,400 members and more joining daily.
The goal of the audit is to provide a baseline understanding of KQED’s source diversity using five measures: gender, race/ethnicity, age group, geographic location, and profession. These data will be used in the creation of a sustainable source diversity tracking system, as well as to help inform decision-making and goal setting.
This 10-step guide offers practical tips and exercises to create the optimal conditions in your newsroom for meaningful engagement efforts to take root and thrive. This guide will help cultivate lasting culture change in your newsroom that results in producing more relevant content in a more authentic manner.
Source Matters is an automated tool designed to help news organizations track and diversify their sourcing. By automating the identification and categorization of sources across stories, this tool aims to reflect community diversity better, encourage more inclusive journalism, and facilitate the auditing process by saving time and effort in data collection.
Parse.ly is a web metrics and analytics platform designed to help companies “understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. Reviews from TechCrunch, New York Observer, and ZDNet.
A media desert is geographic area that is lacking access to fresh, local news and information. This condition may be a result of a lack of content, access, language barriers and other issues. This guide focuses on asset-based framework, digital ethnography, and geomapping tools to address ecosystems that are lacking news and information, and how to appropriately assess and fulfill local news needs.
Solutions Journalism Network Audience Impact Tracking Guide can help your newsroom articulate and track the impact you intend to generate among audiences and communities with solutions journalism stories.
Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell’s extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction.