Parse.ly is a web metrics and analytics platform designed to help companies “understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. Reviews from TechCrunch, New York Observer, and ZDNet.
ProPublica is well aware of the benefits — and impact — of crowdsourcing. It landed a story about US President Donald Trump having sold condominiums to his own son at big discounts, avoiding the usual taxes, because a reader tipped them off after digging into Trump disclosure documents that ProPublica shared. GIJN’s program coordinator Eunice Au spoke with ProPublica’s deputy editor of engagement, Terry Parris Jr., about the nonprofit newsroom’s strategy in encouraging reader and community participation in its stories. Another view from MediaShift.
A media desert is geographic area that is lacking access to fresh, local news and information. This condition may be a result of a lack of content, access, language barriers and other issues. This guide focuses on asset-based framework, digital ethnography, and geomapping tools to address ecosystems that are lacking news and information, and how to appropriately assess and fulfill local news needs.
Newsrooms that leaned into audience engagement strategies during the fast-evolving coronavirus health crisis have found new ways to connect with audiences and ensure that their coverage is addressing community needs.