This section of the toolkit provides guidance on the issues to consider when planning and designing community engagement. It focuses on quality and effectiveness, process planning and designing engagement tailored to the particular issue, level of participation to be achieved, timeframe and range of stakeholders affected.
Major enterprise stories—stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact—these are the types of stories that encourage readers to move beyond binary and dogmatic thinking about local, national and world events. However, these enterprise stories require considerable resources: time and effort from reporters and a financial investment from the news organization. And once the story is published, the potential audience is limited … So how can journalists get readers to complete these long pieces
Curious City, a series produced by WBEZ Chicago Public Media, invites listeners to participate in the reporting process. Using the Hearken digital engagement platform, listeners ask and then vote on questions that are turned into radio stories. Over a year, Curious City attempted to engage residents of Chicago areas that traditionally had few public radio listeners, mostly stigmatized African-American and Latinx neighborhoods, to participate via face-to-face outreach, outreach via community partners, or social media marketing. Using a communication infrastructure theory framework, this study draws from observations and 25 interviews with journalists, participating audience members, residents of targeted outreach areas, and partner organizations to examine best practices to combine digital and offline strategies, and the importance of pre- and post-broadcast engagement.
This toolkit — based off of years of organizing in communities to reshape local news — provides tactics for building power toward transforming media where you live. Just as communities are organizing for equitable and just social policy, we can organize for equitable and just local news. To transform local news, we have to build local leadership.
As a journalist, you’re bound to receive some complaints or criticism about your work and you can’t make everyone happy all the time. The key is how you respond — and it’s important to use humility and diplomacy while not being afraid to explain and defend your work.
This case study of a news company undergoing significant change seeks to offer a deeper understanding of multi-faceted industry upheaval by considering the diffusion of three interdependent yet distinct changes. Findings suggest technological change faces the fewest hurdles, as journalists recognize the need to adapt their practices to newer capabilities. Changes to audience relationships face greater resistance, while responses to changes to the professional culture of journalism remain the most tepid.
NewsU: Facebook Groups are an exciting way to build communities, especially on the local level. Facebook Groups remain an effective way to interact with audiences and share meaningful stories. But how do you start? What makes for a good Facebook group? What pitch can you make for resources? How can you involve your business side and journalists outside of the social media team in managing it? This webinar discusses best practices in starting a topical Facebook group, how to involve your newsroom and how to keep the conversation going.
The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted. The cause of this paradox can be found in people’s fears about the future and their role in it, which are a wake-up call for our institutions to embrace a new way of effectively building trust: balancing competence with ethical behavior.
Lessons learned in designing a brand-new education beat that covers how and why different students make it to college, or don’t make it, and the obstacles they face along the way.
This book is an account of the movement for public journalism, or civic journalism, told by Jay Rosen, one of its leading developers and defenders. Rosen recalls the events that led to the movement’s founding and gives a range of examples of how public journalism is practiced in American newsrooms. He traces the intellectual roots of the movement and shows how journalism can be made vital again by rethinking exactly what journalists are for.
This report describes what we learned from analyzing 9,616,211 comments people posted to The New York Times website between October 30, 2007 – the date on which The New York Times began allowing users to post comments to news stories – and August 13, 2013.
rom 2014 to 2016, the Geraldine R. Dodge Foundation supported two crowdfunding campaigns with local newsrooms and studied a number of others. This guide looks at each of these campaigns and pulls in lessons from other newsrooms that have been successful. The guide also looks at how to convert the community that supports your crowdfunding campaign into ongoing contributors, allies, and friends of the organization. See Local News Lab series of Guides.
