Journalism Live: How News Events Foster Engagement and Expand Revenue

Across the journalism industry, more and more newsrooms are turning to events as part of their engagement and revenue strategy. And advertisers and residents are responding. In Texas last year, The Texas Tribune made roughly $1.5 million from its journalism events, most of which were offered free to the public. In Philadelphia, Billy Penn made 84 percent of its revenue on events. In this guide, we will draw on lessons and case studies from news events run by newsrooms of all sizes and share some key lessons for publishers who are just getting started.

The Journalism Industry Knows Engagement is Necessary to Survive

What are the barriers? Why is it so dang hard to just “do engagement already?” We had our hunches, but we commissioned a study to really find out. We spoke with 100 people who are already bought in — who desperately want to spend their time doing better engagement — to learn what (and who) stands in their way. Engagement is a process, not a product. The solution must start with mindset and culture change, not software

JMR’s Particpipatory Journalism Playbook

This playbook by jesikah maria ross is a guide to participatory journalism. The playbook is intended to help you select and develop stories in conversation with the communities most affected by a certain issue; design a reporting process that generates understanding, connection, and trust; and strengthen existing networks and forge new alliances that build community resilience beyond reporting.

How Community Listening Sessions Can Help Stations Reach New Audiences

We often hear questions like this one: how can our station reach new audiences? One way to start is with community listening sessions. In a recent webinar, we heard from two stations that have sessions to build relationships in communities that are underserved by the media. KCUR community engagement director Ron Jones shared how community listening sessions have helped form the reporting initiative Beyond Our Borders, a multi-platform look at how geographic borders affect the daily lives of people in Kansas City.

Closing the Professional Gap Between Journalism and Civic Engagement Using the Culture-Centered Approach

Abstract: This article proposes and tests a theoretical model intended to pedagogically revitalize the preparation of journalism and communication students for their professional roles within a democratic society. Using the culture-centered approach to guide students’ experiences with a marginalized segment of the community, the authors conclude that this curricular model provides value by facilitating students’ critical investigation of personal identity and self, their positionality amid structural complexities, and how this relates to their professional role.

Special Series: Redefining Engagment

As Ben DeJarnette writes in the kick-off piece to this special series, “There perhaps was no journalistic buzzword more widely discussed in 2015 than ‘engagement.’” The series, writes DeJarnette, was inspired by Experience Engagement, a four-day participatory “un-conference” hosted by Journalism That Matters and the Agora Journalism Center. Over the next two weeks, this series will explore the progress, promise and potential challenges of community engagement in journalism.

Engaged Journalism and News Work: A Sociotechnical Analysis of Organizational Dynamics and Professional Challenges

This study examines organizational dynamics, technological affordances and professional challenges of engaged journalism practices by analyzing how Hearken, one of the most celebrated audience engagement companies and its tools and services are being implemented in 15 U.S. news organizations. This framework identifies Hearken and organizations like it as important “external actors” providing technological “actants” that are shaping how newsrooms report the news by providing ways for audiences to be brought into producing the news, particularly during the earlier phases of the reporting process. Ultimately, this study presents a partial update to the decades-long literature on participatory journalism by suggesting that engaged journalism practices actually create opportunities for meaningful audience involvement.

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