Language matters. How we think about and frame the communities we serve inside the newsroom influences the issues we tackle, the assignments we pursue, how we define success, and how we edit, package and circulate our stories. That’s why we want to share some strategies, based on our own hard-learned lessons, for how to build genuine and productive relationships with your communities.
The Hearken team is proud to have developed a transparent, collaborative, and well-defined system for hiring that attracted a diverse pool of strong applicants. We learned a lot from others out here on the Internet about best practices when recruiting and hiring, so we wanted to give back and share what we learned. Related resources Dodge Foundation, Poynter, and Open News.
Curious City, a series produced by WBEZ Chicago Public Media, invites listeners to participate in the reporting process. Using the Hearken digital engagement platform, listeners ask and then vote on questions that are turned into radio stories. Over a year, Curious City attempted to engage residents of Chicago areas that traditionally had few public radio listeners, mostly stigmatized African-American and Latinx neighborhoods, to participate via face-to-face outreach, outreach via community partners, or social media marketing. Using a communication infrastructure theory framework, this study draws from observations and 25 interviews with journalists, participating audience members, residents of targeted outreach areas, and partner organizations to examine best practices to combine digital and offline strategies, and the importance of pre- and post-broadcast engagement.
The Engaging Buttons Plugin is a WordPress plugin that allows WordPress admins to add a variety of reaction buttons to their content, from the traditional “Like” to options like “Respect” and more. This plugin was developed because researchers at the Engaging News Project found that people were far more likely to interact with content, particularly important but not positive content, if they had more options available to them than just “Liking” something.
The Rainbow Sourcebook and Diversity Toolbox is a database searchable by common news topics that feature qualified experts from demographic groups underrepresented in the news. The toolbox also offers essays and links to resources that can help broaden the perspectives and voices in journalistic organizations and projects.
DocumentCloud is a document storage and research platform for journalists working with primary sources. DocumentCloud includes services such as passage highlighting, notations/citations, and personal notes. Users can also upload documents to the platform and see content related to that document. Contextual information is generated based on key items found in the uploaded document. Additionally, users may share their work publicly at any time, adding their content to the platform repository.
It’s time to rethink the newsroom social media team: its structure, mission, responsibilities and skillsets. In this strategy study, the American Press Institute, in conjunction with a fellowship awarded by the Knight Visiting Nieman Fellowship program, examines a reimagined social media team that refocuses its efforts on urgent issues impacting today’s media.
This study explores emerging approaches to engagement based on in-depth interviews with editors, and we map these approaches onto the literature on participatory journalism. Our findings suggest engagement approaches vary along several dimensions, including whether audiences are seen as as more passive or more active and at what stages audience data or input in incorporated into the news product. We identify technological, economic, professional, and organizational factors that shape and constrain how news outlets practice “engagement.”
ProPublica is well aware of the benefits — and impact — of crowdsourcing. It landed a story about US President Donald Trump having sold condominiums to his own son at big discounts, avoiding the usual taxes, because a reader tipped them off after digging into Trump disclosure documents that ProPublica shared. GIJN’s program coordinator Eunice Au spoke with ProPublica’s deputy editor of engagement, Terry Parris Jr., about the nonprofit newsroom’s strategy in encouraging reader and community participation in its stories. Another view from MediaShift.
As Democracy Fund seeks to support new tools and practices that can expand community engagement in journalism, we wanted to understand the landscape of the field in more detail. We commissioned this paper to help us create a taxonomy of engagement practices. In this paper, we document a broad spectrum of efforts that help position communities at the center of journalism. We understand that each model meets different newsroom goals and community needs. We refer to the full spectrum of ideas presented here as ‘Engaged Journalism.’
Across the journalism industry, more and more newsrooms are turning to events as part of their engagement and revenue strategy. And advertisers and residents are responding. In Texas last year, The Texas Tribune made roughly $1.5 million from its journalism events, most of which were offered free to the public. In Philadelphia, Billy Penn made 84 percent of its revenue on events. In this guide, we will draw on lessons and case studies from news events run by newsrooms of all sizes and share some key lessons for publishers who are just getting started.
This guide was created based on a workshop I gave to graduate students at the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. It is the culmination of a lot of research and my own experience with email outreach, online advocacy, and fundraising, as well as my work on the Local Fix, a weekly newsletter on tips and tools for local journalists.
