Using Conversation to Build Collaboration Between Newsrooms and Communities

The Jefferson Center launched Your Voice Ohio in 2017, the second phase of an ongoing collaborative effort to help Ohio newsrooms better understand and respond to the needs of their communities. We’re looking at a variety of methods of engagement — both in-person and online — to find the most effective and sustainable approaches for local newsrooms. Here’s what we’ve learned so far (as of 2018).

How KPCC’s ‘Unheard LA’ Events Filled Venues and Engaged New Audiences

In 2017, Southern California Public Radio (KPCC) piloted Unheard LA, a community-driven live storytelling series that featured people’s first-person accounts of real-life experiences. KPCC’s events and engagement arm, KPCC In Person, reached beyond the station’s existing audience by using the P.I.N., GroundSource, and other engagement tools to solicit story pitches and promote the event.