NewsU: Facebook Groups are an exciting way to build communities, especially on the local level. Facebook Groups remain an effective way to interact with audiences and share meaningful stories. But how do you start? What makes for a good Facebook group? What pitch can you make for resources? How can you involve your business side and journalists outside of the social media team in managing it? This webinar discusses best practices in starting a topical Facebook group, how to involve your newsroom and how to keep the conversation going.
British Columbia-based Discourse Media sent reporter Trevor Jang on a listening road trip to Northern BC to report on the contentious Pacific Northwest liquefied natural gas (LNG) pipeline project. He facilitated online discussions through a Facebook group, as well as in-person meetings, in an attempt to prompt dialogue and better understand a complicated issue.
The Jefferson Center launched Your Voice Ohio in 2017, the second phase of an ongoing collaborative effort to help Ohio newsrooms better understand and respond to the needs of their communities. We’re looking at a variety of methods of engagement — both in-person and online — to find the most effective and sustainable approaches for local newsrooms. Here’s what we’ve learned so far (as of 2018).
The Dallas Morning News has created a Facebook Group for its subscribers. It’s a way to grow loyalty among those who pay for its journalism and give them more direct access to the paper’s journalists and editors. Members of the group also get exclusive benefits such as tickets to events and other perks … In this issue, we’re looking at how the Morning News built its subscriber group and how the newsroom and marketing departments collaborate to run it.
The Center for Cooperative Media at Montclair State University works to grow and strengthen the local journalism ecosystem in New Jersey. Its flagship project, NJ News Commons, works with about 150 news organizations — from legacy publishers to hyperlocal startups — on collaborative journalism projects in New Jersey.
In 2017, Southern California Public Radio (KPCC) piloted Unheard LA, a community-driven live storytelling series that featured people’s first-person accounts of real-life experiences. KPCC’s events and engagement arm, KPCC In Person, reached beyond the station’s existing audience by using the P.I.N., GroundSource, and other engagement tools to solicit story pitches and promote the event.