The Jefferson Center launched Your Voice Ohio in 2017, the second phase of an ongoing collaborative effort to help Ohio newsrooms better understand and respond to the needs of their communities. We’re looking at a variety of methods of engagement — both in-person and online — to find the most effective and sustainable approaches for local newsrooms. Here’s what we’ve learned so far (as of 2018).
How The Dallas Morning News Builds Subscriber Loyalty With a Facebook Group
The Dallas Morning News has created a Facebook Group for its subscribers. It’s a way to grow loyalty among those who pay for its journalism and give them more direct access to the paper’s journalists and editors. Members of the group also get exclusive benefits such as tickets to events and other perks … In this issue, we’re looking at how the Morning News built its subscriber group and how the newsroom and marketing departments collaborate to run it.
What ‘Engagement Reporting’ Is and Why It Matters
What if readers, not just sources, were an active part of the news reporting process? A new group of journalists is exploring that possibility in an effort to deepen their reporting and build community relationships. ‘Engagement reporters’ are journalists who combine the power of community engagement with traditional news reporting to do journalism that aims to authentically serve the community and reflect their interests and needs. They’re not audience engagement editors and they’re not news reporters — they live in both worlds.
After a Decade, It’s Time to Reinvent Social Media in Newsrooms
It’s time to rethink the newsroom social media team: its structure, mission, responsibilities and skillsets. In this strategy study, the American Press Institute, in conjunction with a fellowship awarded by the Knight Visiting Nieman Fellowship program, examines a reimagined social media team that refocuses its efforts on urgent issues impacting today’s media.
Pathways to Engagement: Understanding How Newsrooms are Working with Communities
As Democracy Fund seeks to support new tools and practices that can expand community engagement in journalism, we wanted to understand the landscape of the field in more detail. We commissioned this paper to help us create a taxonomy of engagement practices. In this paper, we document a broad spectrum of efforts that help position communities at the center of journalism. We understand that each model meets different newsroom goals and community needs. We refer to the full spectrum of ideas presented here as ‘Engaged Journalism.’
Gather: The Art and Science of Effective Convening
Gather is a hands-on guidebook for all convening designers and social change leaders who want to create convenings that tap into a group’s collective intelligence and make substantial progress on a shared challenge. It provides simple frameworks for the questions that are often ignored: whether convening is the right tool to use to advance a strategic agenda, and how a convening can be used to achieve a specific purpose. It then helps readers understand how to customize the design to fit that purpose, laying out a clear series of steps for what is a naturally chaotic workflow.
Lessons from the Local News Lab
The goal of this work was not to save journalism, but to build a more diverse and vibrant public square that could strengthen New Jersey communities and foster more informed and engaged citizens. Inspired by the power and creativity of networks, we wanted to catalyze new kinds of journalism that put communities and collaboration at the center of their work.
Local Journalism in the Pacific Northwest: Why It Matters, How It’s Evolving, and Who Pays For It
Based on detailed, in-depth interviews with 12 editors, reporters, and a leading communications scholar based in the region, this paper shines a spotlight on the practice of local journalism in the Pacific Northwest.
Elevate Engagement Manifesto
Engagement can be lonely work. Many of us do not have in-person colleagues who understand or even support our efforts. We crave a sense of belonging — that feeling that other people get us, like us, and have our back. We want to feel like we’re part of an intentional community. The community we need shouldn’t, however, come with a membership application. There’s room for diverse motivations, organizations, goals, and strategies under the large umbrella of engaged journalism.
Why Journalists Should Engage with Their Readers: A View from Slovakia
What happens when journalists join in the discussion in the often-frightening comments section below their articles? That’s one of the questions I sought to answer in my book, Discussing the News: the uneasy alliance of participatory journalists and the critical public, published earlier this year. In traditional newspaper culture, journalists do not often engage with their readers. So, as a researcher I jumped at the chance of witnessing an attempt to foster a more conversational relationship between journalists and the public at the newly-founded Slovak daily, Denník N.
A Survey of Snapchat Users: Media, Politics & the 2016 Election
In the weeks leading up to the 2016 election, we surveyed Snapchat users about their use of the app, specifically for news and politics. Results are based on a survey of 977 regular Snapchat users fielded the week before Election Day.
Life at Small-Market Newspapers: A Survey of Over 400 Journalists
We set out to answer these questions by asking local journalists at daily and weekly newspapers with circulations under 50,000 to tell us directly about their working lives. Of the 7,071 newspapers regularly published in the United States (daily and weekly), 6,851 have circulations smaller than this number … Through an online survey completed by 420 respondents across the United States we discovered a cohort, which describes itself as hardworking, optimistic about the future of its industry, and eager to know more about emerging digital tools for journalistic storytelling.