Over the years, we’ve seen more and more newsrooms posting job listings for roles like social media manager, newsletter writer and audience engagement editor. But can these roles evolve beyond early career positions and eventually find a space among news leadership?
How do you sustain digital local journalism beyond the nation’s big cities? Ask Richland Source. Launched nine years ago in America’s rust belt, Richland Source has earned its reputation as one of the strongest local news services rooted in “flyover country.” How did they do it?
Frank Mungeam, Chief Innovation Officer with the Local Media Association share key insights from LMA’s inaugural Lab for Journalism Funding, including essential elements of a successful philanthropy pitch, mistakes to avoid, and case study examples from publishers. Larry Lee, CEO of the Sacramento Observer shares his story of fundraising for his family’s historical Black newspaper.
National Trust for Local News (NTLN) recently engineered the purchase of a family-owned newspaper chain in Colorado in order to sustain its irreplaceable local journalism. Is this business model a viable strategy to prevent vulture capital acquisitions of local media and closure of local papers across the country?
This Lightning Chat invited audience development and engagement practitioners to discuss their evolving needs for relationship management software (typically referred to as CRM), solutions others have found or developed, and the need for potentially new tools or approaches.
WFAE embarked on an ambitious journey to look and sound like the community it is licensed to serve. WFAE leaders Ju-Don Marshall and Joe O’Connor explain how they are reaching beyond the traditional “core” audiences of public media to understand and meet the information needs of people in their region.
Are you looking for outside funding for your engagement work? In this 30-minute video chat, we’ll talk to Molly de Aguiar of the News Integrity Initiative, Paul Waters of Democracy Fund, and Karen Rundlet of the Knight Foundation who represent organizations that offer funding to support journalism. What do they wish journalists knew about how to find funding?
The topic was hosted by Joy Mayer about how engagement work connects to the financial health of our organizations.
