The topic was hosted by Joy Mayer about how engagement work connects to the financial health of our organizations.
In this guide, we will draw on lessons and case studies from news events run by newsrooms of all sizes and share some key lessons for publishers who are just getting started.
In a world of “alternative facts” and “post-truth” politics, producing public-interest journalism is more important than ever—but also more complex. This book examines how journalism is evolving to meet the demands of the digital media ecosystem, where lies often spread faster than truth, and where modern news consumers increasingly expect journalism to be a conversation, not a lecture.
Across the journalism industry, more and more newsrooms are turning to events as part of their engagement and revenue strategy. And advertisers and residents are responding. In Texas last year, The Texas Tribune made roughly $1.5 million from its journalism events, most of which were offered free to the public. In Philadelphia, Billy Penn made 84 percent of its revenue on events. In this guide, we will draw on lessons and case studies from news events run by newsrooms of all sizes and share some key lessons for publishers who are just getting started.
rom 2014 to 2016, the Geraldine R. Dodge Foundation supported two crowdfunding campaigns with local newsrooms and studied a number of others. This guide looks at each of these campaigns and pulls in lessons from other newsrooms that have been successful. The guide also looks at how to convert the community that supports your crowdfunding campaign into ongoing contributors, allies, and friends of the organization. See Local News Lab series of Guides.
The Arizona Republic / azcentral.com in Phoenix launched The Storytellers Project in 2011 as a series of live storytelling nights. The 90-minute events, emceed by journalists, are now in 21 cities from Fort Collins, Colorado to Nashville, Tennessee. The nights blend the authenticity and discipline of first-person storytelling with the truthfulness, community-building and empowerment of great journalism.
Based on detailed, in-depth interviews with 12 editors, reporters, and a leading communications scholar based in the region, this paper shines a spotlight on the practice of local journalism in the Pacific Northwest.