Community-Centered Journalism Engaging People, Exploring Solutions, and Building Trust

Contemporary journalism faces a crisis of trust that threatens the institution and may imperil democracy itself. Critics and experts see a renewed commitment to local journalism as one solution. But a lasting restoration of public trust requires a different kind of local journalism than is often imagined, one that engages with and shares power among all sectors of a community.

2020 Edelman Trust Barometer

The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted. The cause of this paradox can be found in people’s fears about the future and their role in it, which are a wake-up call for our institutions to embrace a new way of effectively building trust: balancing competence with ethical behavior.

Start Earning Trust

Newsrooms need to tell a consistent, repetitive story about what motivates their work, the range of information and stories they offer, what sets them apart, who they are, how they operate and how people can reach them. Telling that story should be a constant drumbeat — part of the rhythm of our work as journalists. So, how do you get started? You can start by talking about your mission, discussing your ethics and asking for feedback.

The Journalism Industry Knows Engagement is Necessary to Survive

What are the barriers? Why is it so dang hard to just “do engagement already?” We had our hunches, but we commissioned a study to really find out. We spoke with 100 people who are already bought in — who desperately want to spend their time doing better engagement — to learn what (and who) stands in their way. Engagement is a process, not a product. The solution must start with mindset and culture change, not software

Civic Media Practice

In a context of increasing distrust in institutions, including government, media and news, there is need to understand how civic innovators are using media and technology to counter these trends. Based on over 40 interviews with practitioners, this report identifies “civic media practice” as media and technology used to facilitate democratic process. It focuses specifically on those practitioners using media tools to form relationships and build trust – a practice that sometimes runs counter to the apparent needs of organizations to enhance efficiency through technology. This report identifies civic media practice as a direct response to the crisis of distrust and describes the negotiation of values that takes place as media is designed and deployed in organizations.