Lessons on Building Lasting Revenue and Relationships Through Crowdfunding Campaigns

rom 2014 to 2016, the Geraldine R. Dodge Foundation supported two crowdfunding campaigns with local newsrooms and studied a number of others. This guide looks at each of these campaigns and pulls in lessons from other newsrooms that have been successful. The guide also looks at how to convert the community that supports your crowdfunding campaign into ongoing contributors, allies, and friends of the organization. See Local News Lab series of Guides.

Gather: The Art and Science of Effective Convening

Gather is a hands-on guidebook for all convening designers and social change leaders who want to create convenings that tap into a group’s collective intelligence and make substantial progress on a shared challenge. It provides simple frameworks for the questions that are often ignored: whether convening is the right tool to use to advance a strategic agenda, and how a convening can be used to achieve a specific purpose. It then helps readers understand how to customize the design to fit that purpose, laying out a clear series of steps for what is a naturally chaotic workflow.

Lessons from the Local News Lab

The goal of this work was not to save journalism, but to build a more diverse and vibrant public square that could strengthen New Jersey communities and foster more informed and engaged citizens. Inspired by the power and creativity of networks, we wanted to catalyze new kinds of journalism that put communities and collaboration at the center of their work.

Better News

Better News is an interactive database of industry tools, tips, best practices, and tactics for newsrooms in general and legacy newspapers in particular. Content is curated by industry experts and comes from a variety of sources, including from newsrooms participating in the Knight-Lenfest Newsroom Initiative. Related articles are NiemanLab and API.

Elevate Engagement Manifesto

Engagement can be lonely work. Many of us do not have in-person colleagues who understand or even support our efforts. We crave a sense of belonging — that feeling that other people get us, like us, and have our back. We want to feel like we’re part of an intentional community. The community we need shouldn’t, however, come with a membership application. There’s room for diverse motivations, organizations, goals, and strategies under the large umbrella of engaged journalism.

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