rom 2014 to 2016, the Geraldine R. Dodge Foundation supported two crowdfunding campaigns with local newsrooms and studied a number of others. This guide looks at each of these campaigns and pulls in lessons from other newsrooms that have been successful. The guide also looks at how to convert the community that supports your crowdfunding campaign into ongoing contributors, allies, and friends of the organization. See Local News Lab series of Guides.
Resources
Gather: The Art and Science of Effective Convening
Gather is a hands-on guidebook for all convening designers and social change leaders who want to create convenings that tap into a group’s collective intelligence and make substantial progress on a shared challenge. It provides simple frameworks for the questions that are often ignored: whether convening is the right tool to use to advance a strategic agenda, and how a convening can be used to achieve a specific purpose. It then helps readers understand how to customize the design to fit that purpose, laying out a clear series of steps for what is a naturally chaotic workflow.
Lessons from the Local News Lab
The goal of this work was not to save journalism, but to build a more diverse and vibrant public square that could strengthen New Jersey communities and foster more informed and engaged citizens. Inspired by the power and creativity of networks, we wanted to catalyze new kinds of journalism that put communities and collaboration at the center of their work.
The News Is Served: A Practical Framework for Newsrooms to Better Engage Niche Community Groups
For so long journalists held a monopoly on attention and information. That time is over; we all know this. What’s just beginning is an era when journalism can redefine itself as something of people, not about them. … How can we serve our neighbors and our world? By involving them in the process from start to finish; by focusing on them. We have to know who they are, what they value, and how they consume information. And we have to demonstrate that we know these things by bringing the stories to them where they are.
Chartbeat
Chartbeat is a web metrics and analytics platform built to support digital publishers. The product helps news organizations measure audience activity and engagement, which in turn informs decisions about content and promotion. Read more in MediaShift’s 2016 Chartbeat study.
The Continuum of Engagement
Based on the post, Engagement is Relational, not Transactional, this continuum visualizes the continuous loop between journalists and communities when the public is at the center of our journalism. “The question we often forget to ask ourselves is: How can we motivate more journalists (and journalism students) to put the community at the center of their work, be better listeners, and understand more precisely the needs of the public? Until we can think of the public not just as “audiences” and “consumers,” but also as experts and partners in the communities we aim to serve, we shouldn’t expect to receive the public’s complete trust.”
Better News
Better News is an interactive database of industry tools, tips, best practices, and tactics for newsrooms in general and legacy newspapers in particular. Content is curated by industry experts and comes from a variety of sources, including from newsrooms participating in the Knight-Lenfest Newsroom Initiative. Related articles are NiemanLab and API.
How to Introduce Engagement Efforts to Your Newsroom
This 10-step guide offers practical tips and exercises to create the optimal conditions in your newsroom for meaningful engagement efforts to take root and thrive. This guide will help cultivate lasting culture change in your newsroom that results in producing more relevant content in a more authentic manner.
Local Journalism in the Pacific Northwest: Why It Matters, How It’s Evolving, and Who Pays For It
Based on detailed, in-depth interviews with 12 editors, reporters, and a leading communications scholar based in the region, this paper shines a spotlight on the practice of local journalism in the Pacific Northwest.
Elevate Engagement Manifesto
Engagement can be lonely work. Many of us do not have in-person colleagues who understand or even support our efforts. We crave a sense of belonging — that feeling that other people get us, like us, and have our back. We want to feel like we’re part of an intentional community. The community we need shouldn’t, however, come with a membership application. There’s room for diverse motivations, organizations, goals, and strategies under the large umbrella of engaged journalism.
Listening Post Collective Playbook
The Listening Post Collective provides journalists, newsroom leaders, and non-profits tools and advice to create meaningful conversations with their communities. Whether you are a journalist, media outlet or civil society group, these steps will get you into a flow of listening to your community, creating stories that resonate, and fostering an ongoing conversation with people. Learn more about the Listening Post Collective from Poynter, MediaShift, and journalism.co.uk.
Conducting Focus Groups to Understand Local News Audiences
This guide is designed to give newsrooms a simple, step-by-step process to host focus groups with local residents. It is based on the work of Phil Napoli, Jessica Crowell, and Kathleen McCollough at the Rutgers University News Measures Research Project at the Media + The Public Interest Initiative.