Why Journalists Should Engage with Their Readers: A View from Slovakia

What happens when journalists join in the discussion in the often-frightening comments section below their articles? That’s one of the questions I sought to answer in my book, Discussing the News: the uneasy alliance of participatory journalists and the critical public, published earlier this year. In traditional newspaper culture, journalists do not often engage with their readers. So, as a researcher I jumped at the chance of witnessing an attempt to foster a more conversational relationship between journalists and the public at the newly-founded Slovak daily, Denník N.

Life at Small-Market Newspapers: A Survey of Over 400 Journalists

We set out to answer these questions by asking local journalists at daily and weekly newspapers with circulations under 50,000 to tell us directly about their working lives. Of the 7,071 newspapers regularly published in the United States (daily and weekly), 6,851 have circulations smaller than this number … Through an online survey completed by 420 respondents across the United States we discovered a cohort, which describes itself as hardworking, optimistic about the future of its industry, and eager to know more about emerging digital tools for journalistic storytelling.

[DigitalEd] How to Launch a Killer Newsletter

Newsletter expert Jacqueline Boltik, who helped develop projects such as Ann Friedman’s Weekly and the LA Times’ newsletters and journalism professor Daniela Gerson, who recently created Migratory Notes, break down what you need to know to make your newsletter take off. In this course, you’ll learn best practices to grow your newsletter, design basics, and how to report and measure the data from your email campaigns.

Discussing the News: The Uneasy Alliance of Participatory Journalists and the Critical Public

This book examines two new roles that journalists assume in a participatory media environment – the administration (moderation) of online discussion and the monitoring of and engagement in comments below their articles. Based on a three-year ethnographic study, the book argues that as media organizations face a crisis in their ability to represent the public, the challenge is to orchestrate participatory journalism as a collective accomplishment in which everyone is not a journalist but everyone can be a contributor.

Closing the Professional Gap Between Journalism and Civic Engagement Using the Culture-Centered Approach

Abstract: This article proposes and tests a theoretical model intended to pedagogically revitalize the preparation of journalism and communication students for their professional roles within a democratic society. Using the culture-centered approach to guide students’ experiences with a marginalized segment of the community, the authors conclude that this curricular model provides value by facilitating students’ critical investigation of personal identity and self, their positionality amid structural complexities, and how this relates to their professional role.

Negotiating Change: Audience Engagement Editors as Newsroom Intermediaries

Abstract: In an effort to address their newly empowered and increasingly fragmented audiences, many newsrooms are hiring editors tasked with audience engagement. This paper investigates this new genre of news workers, the scope of their activity and their roles within news organizations. Interviews with 22 audience engagement editors working in 20 U.S. news organizations show how they conceptualize journalism, journalistic practices and standards, and how engagement strategies fulfill important institutional functions. Audience engagement editors serve as multi-tasking intermediaries between reporters, editors, advertisers, and their audiences.

Managing Digital Products in a Newsroom Context

Abstract: Digital media tools provide new ways for media companies to distribute information and engage the public. This study explores the emerging, technology-influenced role of managing digital media products through the observations of innovators and early adopters in these positions. It assesses the attention to, or lack thereof, traditional journalistic standards and ethics in product development processes and offers insight into relevant directions for journalism curriculum.

How to Engage Readers with Digital Longform Journalism

Major enterprise stories—stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact—these are the types of stories that encourage readers to move beyond binary and dogmatic thinking about local, national and world events. However, these enterprise stories require considerable resources: time and effort from reporters and a financial investment from the news organization. And once the story is published, the potential audience is limited … So how can journalists get readers to complete these long pieces

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