What are the barriers? Why is it so dang hard to just “do engagement already?” We had our hunches, but we commissioned a study to really find out. We spoke with 100 people who are already bought in — who desperately want to spend their time doing better engagement — to learn what (and who) stands in their way. Engagement is a process, not a product. The solution must start with mindset and culture change, not software
Topic: Changing Culture
Engaged Journalism Has Measurable Benefits
How do we make the case for investing in engagement? “Engagement” is an evolving set of practices within journalism, and its impact on attracting, developing, and satisfying audiences has yet to be fully and rigorously documented, particularly by the scholarly community. One entity that is making a strong case for the commercial, as well as the journalistic value of doing engagement work, is Hearken, whose landing page features in bold letters: “Does Hearken Work? Yes.”
Preventing Suicide, One Conversation At a Time
This project started with a small seed of an idea, planted by CapRadio Managing Editor Linnea Edmeier, who has lived in Sutter Creek for most of her life. She had noticed people dying by suicide often, but had never heard anyone discuss it at length. She proposed a project to find out if people who live in Amador County are at heightened risk for suicide, and whether leaders there were do anything to solve it.
Gather Final Report – Knight Foundation
This comprehensive report, prepared on behalf of the Knight Foundation as a condition of continued funding, details how Gather started, how it currently operates, and how it anticipates operating in the future through the lens of the developmental evaluation process. Though intended as an internal document, Gather is making this report public in the hopes that other organizations can learn from the challenges and successes faced by Gather to date, as well as part of its continuing commitment to a transparent development process.
After a Decade, It’s Time to Reinvent Social Media in Newsrooms
It’s time to rethink the newsroom social media team: its structure, mission, responsibilities and skillsets. In this strategy study, the American Press Institute, in conjunction with a fellowship awarded by the Knight Visiting Nieman Fellowship program, examines a reimagined social media team that refocuses its efforts on urgent issues impacting today’s media.
Practicing Engagement: Participatory Journalism in the Web 2.0 era
This study explores emerging approaches to engagement based on in-depth interviews with editors, and we map these approaches onto the literature on participatory journalism. Our findings suggest engagement approaches vary along several dimensions, including whether audiences are seen as as more passive or more active and at what stages audience data or input in incorporated into the news product. We identify technological, economic, professional, and organizational factors that shape and constrain how news outlets practice “engagement.”
Pathways to Engagement: Understanding How Newsrooms are Working with Communities
As Democracy Fund seeks to support new tools and practices that can expand community engagement in journalism, we wanted to understand the landscape of the field in more detail. We commissioned this paper to help us create a taxonomy of engagement practices. In this paper, we document a broad spectrum of efforts that help position communities at the center of journalism. We understand that each model meets different newsroom goals and community needs. We refer to the full spectrum of ideas presented here as ‘Engaged Journalism.’
Better News is an interactive database of industry tools, tips, best practices, and tactics for newsrooms in general and legacy newspapers in particular. Content is curated by industry experts and comes from a variety of sources, including from newsrooms participating in the Knight-Lenfest Newsroom Initiative. Related articles are NiemanLab and API.
How to Introduce Engagement Efforts to Your Newsroom
This 10-step guide offers practical tips and exercises to create the optimal conditions in your newsroom for meaningful engagement efforts to take root and thrive. This guide will help cultivate lasting culture change in your newsroom that results in producing more relevant content in a more authentic manner.
Elevate Engagement Manifesto
Engagement can be lonely work. Many of us do not have in-person colleagues who understand or even support our efforts. We crave a sense of belonging — that feeling that other people get us, like us, and have our back. We want to feel like we’re part of an intentional community. The community we need shouldn’t, however, come with a membership application. There’s room for diverse motivations, organizations, goals, and strategies under the large umbrella of engaged journalism.
Listening Post Collective Playbook
The Listening Post Collective provides journalists, newsroom leaders, and non-profits tools and advice to create meaningful conversations with their communities. Whether you are a journalist, media outlet or civil society group, these steps will get you into a flow of listening to your community, creating stories that resonate, and fostering an ongoing conversation with people. Learn more about the Listening Post Collective from Poynter, MediaShift, and journalism.co.uk.
Journalism for Democracy and Communities: A New Framework
This report focuses on what we have learned using Developmental Evaluation with several community engagement projects, two of them in partnership with journalism organizations. In brief, we found that when journalism is at or near the center of focus, it gets in the way of reinventing thriving local communications ecosystems. Innovations are more likely to come by imagining this emerging ecosystem through a broader perspective, one that considers digital, cultural, demographic, and technological shifts while also drawing from traditional elements of journalism.