How WUWM Informed Wisconsin Voters

WUWM’s 2022 Voter Guide serves as an educational resource for voting-aged Wisconsinites, providing comprehensive information during election seasons, filling gaps for local political races, addressing questions about candidates, guiding voters on the voting process.

Local Voices on Local News

This Community Information Needs Assessment was built on extensive and careful listening. California Common Cause helped facilitate 12 focus groups in English, Spanish, Cantonese, and Tagalog, in partnership with community-based organizations, and had over a dozen conversations with community news publishers.

Are You Listening?

Hardman discusses early experiences that shaped his approach, including the importance of deeply listening to communities and collaborating to meet their information needs. He outlines the development of the Listening Post Collective and its Civic Media Playbook, emphasizing strategies for establishing trust and engaging communities in creating media that reflects their voices and priorities.

How community listening can help shape election-year coverage

API’s discusses the significant impact of community listening on shaping election-year coverage. It highlights the importance of engaging with the community to understand their information needs, concerns, and the political stories that resonate with them. By conducting listening projects, newsrooms can set their coverage agenda based on real community priorities rather than politicians’ narratives, discover gaps in public understanding, and build trust with their audience.